This program emphasizes marketing, sales, distribution, merchandising, entrepreneurship, and management. Coursework explores ownership and management of enterprises engaged in marketing. The goals of the program is to develop competent workers for the major occupational areas within marketing, and to promote understanding of the wide range of social and economic responsibilities that accompany the right to engage in marketing in a free enterprise system. Related occupations include small business owner, labor market analysis/research, salesperson, service clerk, cashier, insurance agent, public relations specialist, sales manager, and wholesale and retail buyer.

Marketing Programs are offered in the following locations:

Boyne City High School
East Jordan High School
Petoskey High School

Contact your local district counselor or principal for more information on this program.

Char-Em ISD Non-discrimination Notice

It is the policy of Charlevoix-Emmet Intermediate School District to comply with all federal laws and regulations prohibiting discrimination. Char-Em ISD does not discriminate on the basis of race, color, national origin, age, sex, marital status, religion, disability, language, diversity or lack of English language skills.

For more information contact the Civil Rights Coordinator at 231.547.9947.

All Career and Technical Education programs available within the ISD follow these guidelines. CTE Courses include: Business Administration Management and Operations, Graphic and Printing Technology, Radio and TV Broadcasting, Information Technology, Marketing, Automotive, Construction, Drafting and Design, Woodworking and Furniture Making, Health Services, Child Care Services, Education, Food Service, Hospitality and Tourism, Agriscience and Natural Resources/Horticulture. Courses are offered in Alanson, Beaver Island, Boyne City, Boyne Falls, Central Lake, Charlevoix, East Jordan, Ellsworth, Harbor Springs, Pellston, and Petoskey Public Schools.

For information regarding the availability of CTE programs, contact your building principal or Char-Em ISD CTE Director, Jim Rummer, 231.582.8070, 08568 Mercer Blvd., Charlevoix, MI 49720.